Dolby Atmos x Mercedes-Benz — Immersive Brand Animation
Immersive Sound. A New Visual Dimension.
What happens when two of the world's most innovative brands bring immersive sound to one of Europe's most extraordinary concert halls?
For a collaboration between Dolby and Mercedes-Benz at Philharmonie Luxembourg, THIS IS RED created cinematic animation and immersive visual storytelling designed to complement the extraordinary sound of Dolby Atmos. Featuring performances by the Orchestre Philharmonique du Luxembourg, the experience brought together classical music, cutting-edge audio technology, and luxury automotive innovation.
Our role was to give that sound a visual world of its own, translating the depth, movement, and emotion of orchestral music into an expressive animated experience.
Creative Approach
Making Sound Visible.
How do you visualize something you can't see?
Our approach began with the relationship between music, movement, and space. Through visual development, storyboarding, world building, and animation, we created a cinematic visual language that complements the immersive nature of Dolby Atmos.
Working with orchestral performances spanning some of classical music's most influential composers, we explored how animation and motion design could extend the listening experience beyond sound alone.
From initial concepts through compositing and Dolby Atmos quality assurance, every element was developed to support the connection between the music, the environment, and the audience.
The result is an immersive brand experience where sound and image work together to tell a bigger story.
Project Scope
Visual Development
Storyboards
World Building
Animation
Motion Design
Compositing
Dolby Atmos Quality Assurance